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Elevating Your Online Presence, Organically

Welcome! I'm Shahbaz Alam, a digital marketing specialist passionate about elevating online presence organically. With 4+ years of experience in crafting successful SEO campaigns, I'm dedicated to driving digital growth. Let's connect to unlock your brand's full potential and achieve digital success, the organic way.

Explore My Expertise Download My Resume

Selected Work

SEO Ranking Position Improvement

The below image shows an improvement in the ranking position over a period of just 2 months from an average ranking position of 51 to 31. (Screenshot taken from SERanking Keyword Tracker) We were tracking the top 15 Keywords around which our SEO Campaign was focussed.

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Website Design

Explore my expertise in designing simple and elegant website landing pages using Canva.

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Technical SEO

Learn how I improved website speed and customer experience using Technical SEO.

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Website development

Explore my expertise in Website development using HTML5, CSS3, Bootstrap CSS Framework, Wordpress and Shopify.

Experience My Work

Analytics Insights

Learn how I used Microsoft Power BI and Google Data Studio to change numbers into useful data.

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Content Creation

Explore my expertise in creating content marketing strategies to reach, engage and convert target audiences.

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Professional Experience

E-commerce Executive, ACS Group (June 2023 to Present)

  • Responsible for all the SEO campaigns that relate to our e-commerce websites.
  • Execute weekly and monthly onsite merchandising strategies for the e-commerce store, enhancing product visibility and sales potential.
  • Efficiently manage and refine the onsite search function, product SEO, ensuring weekly performance analysis and optimisation to enhance user experience and search effectiveness, directly contributing to improved sales outcomes.
  • Created and designed dashboards and data reports using Microsoft Power BI to find out insights about top-selling products, categories with real-time data.
  • Crafted email templates for our email marketing campaigns using HTML and CSS.
  • Developed and integrated a Microsoft Copilot Studio chatbot for our e-commerce websites, cutting customer service queries by 20%.
  • Developed an automation tool leveraging the Page Speed Insights API to identify and alert on slow-loading web pages, enhancing SEO performance.

Digital Marketing Executive, Rombald Group Ltd (Sep 2022 to Apr 2023)

  • Created monthly SEO data reports for 20 business clients using Data Studio, Google Analytics and GSC adding recommendations that led to an overall 14% increase in organic traffic.
  • Working with SEO Link building strategies to carry out Link prospecting and Link Outreach resulted in 20 of our client websites being listed on top industry bespoke websites.
  • Completed Technical SEO Audits, Keyword Research, Image SEO, Link Analysis and International SEO for 20 clients leading to a 19% increase in organic traffic.

Freelance Digital Marketing Consultant, Farden Contracts (Feb 2022 to Sep 2023)

  • Completely redesigned the company website (fardencontracts.com) and was responsible for the website migration that led to a 75% increase in organic traffic and improved UX and UI.
  • Dealt with creating SEO strategies around 15 targeted keywords resulting in a 39% increase in website search engine rankings in 3 months.
  • Utilised Google Analytics to setup conversion Tracking.

Freelance Digital Marketing Consultant, Enlightened Psychology & Counselling Service Ltd (Dec 2021 to Jan 2023)

  • Responsible for On-page and Off-page SEO which includes content SEO, Google my Business optimisation and adding new backlinks resulting in an 8% increase in organic traffic.
  • Crafted SEO & social media marketing strategies, utilised Canva for graphic design task and created marketing reports & recommendations using GSC, Ubersuggest and Ahref SEO tools.

CEO & Founder, Marketingbayt (June 2020 to May 2021)

  • Responsible for creating successful B2B SEO and Social media marketing campaigns and creating Local SEO campaigns resulting in gaining 5 valuable business clients.

Digital Marketing Intern, Hizovas Solutions Pvt Ltd (Nov 2019 to May 2020)

  • Created and managed SEO Campaigns for brands in the health & wellness industry resulting in doubling search impressions and improving ranking positions by 15%.
  • Managed a shopify ecommerce website for a tea brand (chaicraft.com), a WooCommerce store for a fashion brand and ran successful D2C and B2B corporate gifting SEO and PPC campaigns.

Education

M.Sc in Digital and Strategic Marketing (CIM), School of Management, University of Bradford, UK (Sep 2021 to Sep 2022)

Skills

Technical Skills

Learn how I craft tailored SEO campaigns to improve online visibility and drive organic traffic.

  1. Google Search Console
  2. Google Analytics
  3. Google Data Studio
  4. Google Ads
  5. Microsoft Office
  6. Shopify
  7. Ahref
  8. Semrush
  9. Wordpress
  10. HTML / CSS
  11. Canva
  12. Hubspot CRM
  13. A/B Testing

Core Skills

Explore my expertise in designing and implementing digital marketing strategies to reach and engage target audiences.

  1. Marketing Strategy
  2. Search Engine Optimisation (SEO)
  3. On-page / Off-page SEO
  4. International / Local SEO
  5. PPC Marketing
  6. E-mail Marketing
  7. Social Media Marketing
  8. Marketing Automation
  9. Graphic Designing
  10. Website Designing
  11. Website Development
  12. Content Marketing